Apparel is a popular industry for today’s entrepreneurs. No matter how the economy changes, people are always going to need clothes. Of course, if you want to make a fortune in this space, then you need to know where to focus your efforts.
In 2020, the market for men’s clothing is growing faster than ever. It may even surpass the women’s clothing market in terms of sales by the end of the year. If you’ve been thinking of launching your own clothing strategy, either as a creative endeavor or through drop shipping, now is the time.
To help get you started, here are some of the best items to sell in 2020.
The baseball cap is probably one of the easiest items to sell at any store. You don’t need to be a dedicated fashion retailer to be successful here. Baseball caps are a steady seller, and an excellent way to get eyes on your brand.
The great thing about caps is that you can create them quickly and easily, in a range of colors. This means that it’s easier to attract a wide selection of potential clients. On top of that, it doesn’t cost much to produce a new design with your baseball caps. You could release a variety of new options every season, or even every month!
Sports bags have maintained a consistent level of sales virtually through the last year or so. In a world where health and fitness are more popular than ever, people need a reliable way to carry their gear with them wherever they go. Sports bags come in a variety of shapes and sizes. You can even create special designs with waterproof materials.
If you’re trying to keep your costs low, consider starting with simple sling bags and backpacks that don’t cost as much to design. You can always experiment with more storage and options later.
Cargo Pants are a popular product among men worldwide. If you look at Google Trends, you’ll see that interest in this item has increased significantly in the last few years. Men are looking for something a little more relaxed than the standard pair of jeans or slacks.
Adding to the popularity of cargo pants is the fact that they commonly appear on celebrities and major influencers on sites like TikTok and Instagram.
Cropped trousers are another fashion item for men that seems to have appeared out of nowhere to quickly rise to the top of the popularity list. If you’re stocking your store with items for the warmer months, or you’re selling in a hot climate – this is a good option for you. Explore cropped cargo pants if you want to combine two trends in one.
If you find that your customers aren’t as attracted to cropped trousers as you thought, you could always sell options that they can roll up and transform into shorts.
The Plaid shirt is a classic for a reason. In 2018, this item had a massive rise to fame, with a rapid increase in searches for plaid polo shirts in September. However, the demand for this clothing is staying consistent, even two years after. If you’re selling in the men’s fashion niche and you want a great way to add some extra style to your selection, this could be it.
Make sure that you experiment with different styles of plaid shirts, including long-sleeved and short-sleeved options. You can experiment with different patterns and check sizes too.
If you raised an eyebrow at the idea of cargo pants gaining more attention in 2020, then you’re probably going to be even more surprised now. However, corduroy is the new denim for a lot of fashion-conscious fellas worldwide. As people look for more retro and nostalgic looks, corded designs are definitely in.
Like most jackets, you’ll probably see more interest in these items around the fall and winter months, when the temperatures begin to drop. However, if you experiment with different designs, you can always sell lighter jackets for summer too.
The Oxford shirt is a classic clothing item that’s currently seeing a spike in interest. Although demand for oxford shirts decreased in February, the need for this kind of smart casual clothing is rising again as of July 2020. Although Oxford shirts aren’t seeing as much of a meteoric rise in demand as some of the other clothing items on the menu today, they are a steady seller.
If you’re hoping to create a portfolio full of items that gain attention from customers all year round, then you should add Oxford shirts to your list.
Another obvious choice for winter that’s likely to make less of an impact in summer, fleeces are one of the top-selling clothing items for both women and men. Reasonably affordable to make and available in a variety of sizes and colors, fleeces are a sensational choice if you’re creating a casual yet stylish brand aesthetic.
Fleeces are likely to be extra beneficial for companies that want to appeal to a more athletic or adventurous crowd. You can easily layer with these items, which also gives you the option to up-sell and cross-sell your customers using jackets and vests.
Speaking of comfortable and cozy clothing items – it doesn’t get much better than the standard hoodie. The hooded sweatshirt might not seem like the most fashionable product on the market – but it is one of the more versatile. You can find countless print-on-demand companies that will produce hoodies for you in a selection of colors, sizes, and designs.
The best way to make sure that you get ongoing sales with your hoodies is to ensure that they’re as comfortable as possible. While people want these items to look stylish, they also need something they can feel comfortable in.
Finally, if you thought denim jackets were finally on their way out, think again. Demand for denim is shooting up again, after years of people wondering whether it would ever have another moment in the sunlight. GQ listed the versatile denim jacket as one of their must-have essentials for menswear right now.
Denim comes in a lot of different shades, textures, and cuts, so you can boost your chances of appealing to a wider group of people. Don’t forget to look into things like custom embroidery and patches for the denim too.
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